Comieco
Awareness campaign on the quality collection of paper and cardboard.
Content Creation.Strategy.
Take
a look.
The good level of paper and cardboard collection in Italy must take a further step forward. A small error by the user in the disposal of waste can in fact cause a significant reduction in the quality of the recycled product, consequently nullifying the efforts made. It is therefore important to communicate in a clear and memorable way to citizens all those little rules and precautions that can really make a difference for a quality collection.
Hum a song to better collect paper and cardboard
What better way to get a message across than to turn it into a song? With the involvement of Elio e le Storie Tese, an unreleased song and a video clip were created: this original content made it possible to build a coordinated strategy on radio, digital and social media, conveying in an ironic and fun way the rules and virtuous actions to collect paper and cardboard.
Throw the card into the card and discard the card that doesn't go into the card.
Where: social media, digital, radio
