Strategy
We have built a roadmap towards 2020, the year in which 5G technology will be a reality and will radically change our lives.
Creativity
The Butterflies, the girls of the National Rhythmic Gymnastics champion of the world, become the protagonists of communication, together with all the values of which they are carriers. The claim Together to 2020 is the red thread of the campaign.
Execution
An institutional commercial, flanked by commercial films, with planning at 30 “and 15” on all the main national broadcasters. “Dream On” by Aerosmith, as a soundtrack to the harmony and power performances of the Butterflies.
The use of one of the Butterflies tools, the ribbon, is very effective for expressing the main concept in OOH communication.
Declining the campaign’s key visuals, we have described in detail the Fastweb offer also in stores and on the main digital formats.
