Strategy
Make-up for teenagers is a game, whose rules are written by the girls themselves, who become so free to follow their instincts.
Creativity
The “You start” claim, in addition to functioning as a call to action, is an invitation to always be themselves, changing only the appearance.
Execution
The communication has the main channel in the Point of Sale. But from there it comes out, to continue on the social networks and on the website.
